Launching a website and appearing in search are separate stages. First confirm the page opens, a search crawler is able to read its content, and the correct URL is presented. A redesign or a larger volume of text does not automatically remove a technical barrier.
1. Open the website while signed out
Open the homepage and one service page in a browser where you are not signed into your account. Resolve login screens, password prompts and error pages first. Check both the HTTP response and the content on screen. A login page returning HTTP 200 after a redirect does not mean your service page is publicly accessible.
2. Identify the exact indexing barrier
Inspect a specific URL through Search Console's URL Inspection tool. Look for a noindex directive, a robots.txt restriction or a hosting login requirement. Robots.txt is not a sitemap and does not control every type of barrier. Record where the restriction is applied, then inspect the same URL again after the fix.
3. Align canonical URLs and language links
If the same page opens at several addresses, identify its preferred version. The canonical link communicates this choice. Azerbaijani, English and Russian pages should each open with matching content. For example, switching a Russian blog article to English should open its English translation, rather than send the reader to the homepage.
4. Review the sitemap and internal links
Include the site's preferred, working pages in the sitemap. Leave out deleted URLs, redirects and pages requiring a login. Link a new article from the blog index and an appropriate service page. Content without a menu entry or a link from another page is harder for customers to find too.
5. Test mobile reading and the inquiry path
On a phone, check for cropped headings, readable paragraphs and a working primary button. Reserve space for images so the text stays in place as they load. Follow the contact button and confirm the correct number opens. A search visitor should understand the service and finish an inquiry without unnecessary steps.
What should the audit produce?
Turn each finding into a specific task. Address barriers to access and reading first, then work on the page structure and content.
- The affected URL and the observed problem.
- The impact on customers and search access.
- The person responsible and planned completion date.
- The outcome of checking the page after the fix.
