Someone searching for a service in Baku needs to know what you offer, where you work, how to contact you and which conditions apply. Start a local SEO plan by checking these details. Adding a city name to every heading does not replace this work.
Keep business details in one reference document
Record your working phone number, official brand name, website URL and service list in one place. Share it with the people updating the site and social profiles. If customers visit a physical location, record its accurate address. Otherwise, avoid inventing an office address. Add a list of the places requiring updates whenever a business detail changes.
Check Business Profile eligibility first
Read Google's eligibility guidelines before creating a Business Profile. Restrictions apply to online-only businesses. A location receiving customers and a business visiting customers at their addresses are represented differently. Your category, address visibility and service area should reflect the way the business operates.
Explain the service area with its conditions
For example, a renovation business working only within Baku should say so. Explain travel charges and initial inspection conditions where they apply. If you work remotely, describe meeting formats and communication languages. Offer useful information about the area instead of duplicating the same page with a different city name.
Present reviews and work samples accurately
Show verified customer feedback with its source. Identify a design concept as a concept instead of presenting it as completed client work. Ask customers about their real experience without scripting praise. When using a result figure, explain its period and what it measures. Give readers enough context to judge its relevance to their own situation.
Plan queries for each language
Customers might describe the same service differently in Azerbaijani and Russian. Start with questions your sales team receives. Prepare an appropriate explanation in each language while keeping conditions and contact details consistent. Relevance, distance and prominence contribute to local ranking. Translation alone does not change all these factors.
What belongs in a monthly review?
Separate searches for your brand name from general service searches. Compare available information over equivalent periods, and go beyond view counts.
- Visits to the relevant service pages.
- Inquiries received by phone and WhatsApp.
- Whether inquiries match your service and geographic area.
- Customer questions the website still leaves unanswered.
